Digital marketing · AI exploration

Curious by nature.Digital by design.

I’m K. E. Vamshika, a BBA graduate exploring digital marketing, website design, and AI-supported creativity. I enjoy turning ideas into clear, thoughtful digital experiences while building practical skills through projects.

Explore my work ↗A little about me ↓

Currently learning · ETMARK Academy, Mysore

Learning · Making · ImprovingPortfolio / 2026

Google AdsSEOContent StrategySocial Media MarketingGoogle AnalyticsWebsite DesignGoogle AdsSEOContent StrategySocial Media MarketingGoogle AnalyticsWebsite Design

BackgroundBBA graduate

Current focusDigital Marketing with AI

Interested inSEO + Web Design

ApproachLearn · Create · Improve

01 / About

Building skills with
curiosity and purpose.

I completed my Bachelor of Business Administration at St. Anne’s Degree College, Virajpet. I’m currently pursuing Digital Marketing with AI at ETMARK Academy in Mysore, where I’m developing my understanding of digital platforms and practical marketing work.

I like exploring how brands communicate online, how websites guide visitors, and how useful content can help people find what they need. I’m at the beginning of my professional journey and focused on learning through hands-on practice.

“Make it clear, make it useful, and keep improving.”

02 / Selected work

Projects that turn
learning into practice.

Academic research and a website design project that helped me explore audience perceptions of marketing content and the process of building a brand website.

BBA RESEARCH PROJECT01 / STUDY

AI-Generated Campaign
vs Human-Made Content

AI-GENERATED

Speed, idea exploration, creative variations

HUMAN-MADE

Personal context, empathy, human judgement

01Academic research · Marketing

AI-Generated Campaign vs Human-Made Content

A BBA research project comparing audience perceptions of AI-generated marketing campaigns and human-made content, supported by a survey of 82 respondents.

Method: Questionnaire-based survey using Google Forms, with 82 respondents.

Key insights: 89% highlighted the emotional connection of human-made content; 48.8% recognised AI for speed. The report discusses the balance between AI efficiency and human judgement.

Survey researchConsumer perceptionAI in marketing

Misty Peaks Coffee Co.ABOUT · COFFEE

FROM THE HIGHLANDS OF COORG

A slower sip.
A richer story.

Coffee inspired by misty hills, rich soil, and quiet mornings.

EXPLORE THE COLLECTION ↗

02Website design · Brand concept

Misty Peaks Coffee Co.

A premium coffee brand website concept inspired by Coorg. The project explores brand storytelling, page structure, product presentation, and a consistent visual identity using WordPress and Elementor.

Focus: Create a calm, nature-inspired browsing experience with clear sections and a cohesive colour palette.

WordPressElementorWebsite structureBrand identity

View Live Website ↗

BrickRoot ConstructionsMYSURU · SINCE 2018

BUILDING BETTER HOMES

From foundation
to finish.

Residential and commercial construction in Mysuru.

CONSTRUCTION · SEO ↗

03Website & SEO practice

BrickRoot Constructions

A digital marketing practice project focused on homepage content and local SEO for a construction company serving Mysuru.

Focus: Local keyword research, homepage copy, SEO title and meta description, and on-page SEO improvements.

Local SEOKeyword researchHomepage contentYoast SEO

View SEO Page ↗

03 / Capabilities

Skills I’m learning
and putting into practice.

A developing skill set shaped by coursework, project work, and continued practice—not a claim of expert-level proficiency.

01 / SEARCH

SEO fundamentals

Learning how to make pages easier to understand and discover.

Keyword research · On-page SEO basics · Page structure · Search intent awareness

02 / WEB

Website design

Building and organizing web pages with a focus on clarity and usability.

WordPress · Elementor · Responsive layout awareness · Navigation

03 / CONTENT

Creative communication

Exploring how a brand can share its message consistently online.

Content planning · Basic copywriting · Visual consistency · Brand storytelling

04 / AI

AI-supported workflows

Exploring tools for brainstorming, drafting, learning, and creative development.

Prompting basics · Idea generation · Research support · Content exploration

04 / My process

A simple approach.
One step at a time.

A learning-led process I can apply to a website, a content idea, or a marketing task.

01 / UNDERSTAND

Start with the goal

Clarify the audience, purpose, and main question.

02 / PLAN

Find the focus

Organize ideas and choose a clear direction.

03 / CREATE

Build with care

Develop content or a page around the goal.

04 / REFINE

Learn and improve

Review the result and find practical improvements.

05 / Learning journey

Learning through
real projects.

Education

Bachelor of Business Administration

St. Anne’s Degree College, Virajpet. Academic work included research into AI-generated and human-made marketing content.

Currently learning

Digital Marketing with AI

ETMARK Academy, Mysore. Developing practical familiarity with marketing concepts, website building, and AI-supported workflows.

Practical work

Website and portfolio projects

Building project-based experience through the Misty Peaks Coffee Co. website and this personal portfolio.

06 / Certification

Learning recognised.

A certificate from my learning journey.

CERTIFICATION · INFOSYS BPM

Skill Development Program

Certificate of Participation · K. E. Vamshika

This certificate recognises my participation in the Infosys BPM Skill Development Program through my college. It is part of my learning journey as I build professional skills and prepare for the workplace.

17 November – 3 December 2025

07 / Tools

Tools in my workflow.

Platforms I’ve used or am exploring as part of my learning.

WordPress.com

Elementor

Let’s make
something meaningful.

I’m building my skills, exploring opportunities to learn, and open to connecting with people who enjoy thoughtful digital work.

Email me ↗LinkedIn ↗

Emailvamshikamuthamma@gmail.com

LocationMysore, Karnataka, India

FocusDigital Marketing · AI · Website Design

LinkedInConnect with me on LinkedIn ↗